Through our national network of offices and affiliates, MRG is able to meet the monitoring and analysis requirements of organisation. We monitor more than 1200 publications across the country, providing a comprehensive scope for your business. We also cover trade publications, and as member of FIBEP, the Federation of International Media Monitoring Companies, we have international affiliates to meet any offshore monitoring you may require.
Press Clippings
MRG has recently upgraded its clipping software, partnering with newsWORKS, to offer the most advanced, accurate and economical technological software available.
With newsCLIP - the electronic clipping and montage tool - the desired articles are taken from the scanned source pages and assembled on an A4 target page with minimum use of space. This cut & paste function uses automatic layout analysis and assembly functions, but it is also possible to intervene manually at any time. Information that is relevant to an article - such as the headline, the author or the subject matter - can be organised using the appropriate input masks for archiving at a later date.
Broadcast Monitoring
MRG can now offer fast and cost-effective monitoring of television and radio reports.
Utilising AAP Newscentre’s advanced broadcast-monitoring service, clients can experience broadcast monitoring with instant playback and on-demand downloading of profiled video and audio clips.
Our fully automated and customisable monitoring service ensures that we are scanning the airwaves for any mention relevant to your established monitoring profiles.
Email and SMS alerts notify our customers as soon as a relevant profiled radio or television clip is captured. Audio and video clips are delivered to clients through our website and can be downloaded or emailed for convenience.
As part of our fully serviced broadcast option, our transcription service can ensure you receive text copy of the broadcast report.
Monitor today what the broadcast media is saying about your organisation.
Internet Monitoring
MRG’s internet monitoring service provides you with unlimited delivery of relevant web articles that match your established profiles.
AAP Newscentre’s advanced technology scours the internet to find relevant articles from trusted, informative websites.
Email and SMS alerts can also be established to ensure you are notified as soon as a profiled article is found online. This, in turn, allows you to stay up-to-the minute with the fast-paced media environment of the web.
MRG’s internet monitoring service offers you an unmatchable view on what is being said about you, your competitors and your industry in the online world. Under one, simple flat fee and with no charges per delivery, monitor what is e-relevant to your organisation.
Newsletters
MRG’s team of Newsletter writers work through the night to bring you a summary of thethe news at daybreak in a concise, sharp and easy to read format.
We can provide customised news summaries to inform your key audiences and draw them to your internal and external websites daily.
Our Newsletters are tailored for each particular client and vary in their length and complexity.
Newsletters can be uploaded to a company’s intranet site manually or by FTP transfer.
Media Analysis
Overview
The Media Research Group are specialists in the provision of media analysis and monitoring services. Our clients make use of our expertise to:
• Rapidly understand and assess the external environment
• Anticipate and appropriately address how particular issues and initiatives are progressing, and/or being framed in the media
• Understand the media's approach to issues such as new products, restructuring, mergers, corrective actions and social responsibility.
• Optimise preparation for interviews, tailor media releases, and focus interaction with individual media outlets or commentators
• Monitor the volume of coverage regarding specific people, policies, and events within an organisation and to empirically evaluate how they are rated.
• Effectively rate an organisation's media image against their competitors, enabling them to optimally position their organisation in the external environment
• Identify strengths, weaknesses and opportunities to enhance the organisation’s media/external reputation or image and ability to establish and lead the agenda on matters critical to the organization.
• Evaluate the success of their organisation’s media campaigns
