Media Research Group - Services

Our Services

Through our national network of offices and affliates, MRG is able to meet the monitoring and analysis requirements of organisation. We monitor more than 1200 publications across the country, providing a comprehensive scope for your business. We also cover trade publications, and as member of FIBEP, the Federation of International Media Monitoring Companies, we have international affiliates to meet any offshore monitoring you may require.

Press Clippings

MRG has recently upgraded its clipping software, partnering with newsWORKS, to offer the most advanced, accurate and economical technological software available.

With newsCLIP - the electronic clipping and montage tool - the desired articles are taken from the scanned source pages and assembled on an A4 target page with minimum use of space. This cut & paste function uses automatic layout analysis and assembly functions, but it is also possible to intervene manually at any time. Information that is relevant to an article - such as the headline, the author or the subject matter - can be organised using the appropriate input masks for archiving at a later date.

See an example of our clips

Newsletters

MRG’s team of Newsletter writers work through the night to bring you a summary of thethe news at daybreak in a concise, sharp and easy to read format.
We can provide customised news summaries to inform your key audiences and draw them to your internal and external websites daily.
Our Newsletters are tailored for each particular client and vary in their length and complexity.
Newsletters can be uploaded to a company’s intranet site manually or by FTP transfer.

See an example of our Newsletters.

Media Analysis

Overview

The Media Research Group are specialists in the provision of media analysis and monitoring services. Our clients make use of our expertise to:

  • Rapidly understand and assess the external environment
  • Anticipate and appropriately address how particular issues and initiatives are progressing, and /or being framed in the media
  • Understand the media's approach to issues such as new products, restructuring, mergers, corrective actions and social responsibility.
  • Optimise preparation for interviews, tailor media releases, and focus interaction with individual media outlets or commentators
  • Monitor the volume of coverage regarding specific people, policies, and events within an organisation and to empirically evaluate how they are rated.
  • Effectively rate an organisation's media image against their competitors, enabling them to optimally position their organisation in the external environment
  • Identify strengths, weaknesses and opportunities to enhance the organisation’s media/external reputation or image and ability to establish and lead the agenda on matters critical to the organization.
  • Evaluate the success of their organisation’s media campaigns